Marketing
Q1. Which among the following is oldest variable of market segmentation?
- Geography
- Demography
- Psychography
- General Lifestyle
- Sociomapping
Q 2.Which among the following helps a marketer to help the product occupy a distinct and valued place in the target customer\’s mind?
- Pricing
- Promotion
- Positioning
- Advertisement
- Display
Q 3.\”Terms & Conditions\” is a sub element of which of the 4Ps of marketing?
- Product
- Price
- Place
- Promotion
- None of them
Q 4.Which among the following provides \”core benefits\” ?
- Generic product
- Expected product
- Augmented product
- Potential Product
- Branded product
Q 5.Which among the following is not a quality of Banking Service?
- Intangible
- perishable
- inseparable
- customizable
- E.Ownership
Q 6.In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as?
- Decoy effect
- Co-marketing
- Cannibalization
- Cross merchandising
Q 7.The Unilever\’s products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and Surf excel can be kept in which of the following?
- Product Line
- Product Mix
- 3 .Product Items
- Product bundling
- Product Index
Q 8.The Unilever\’s products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum Powder and Lakme cream can be kept in which of the following categories?
- Product Line
- Product Mix
- Product Bundling
- D.Product Items
- Product Index
Q 9.In which stage of the product Life Cycle (PLC) the Profits are low / negligible?
- Introduction,
- Growth
- Maturity
- Decline
- none of the above
Q 10.Emphasis should be laid down on which of the following in the Introduction phase of Product Life Cycle?
- Profits
- Cash Inflows
- Market establishment
- Distribution Strategy
- Market Segmentation
Q 11.Which among the following involves Physical means of carrying goods?
- Transportation
- Warehousing
- Merchandising
- Communication
- Distribution Channel
Q 12.Which among the following does not come under \”packaging\”?
- Containers
- Wrappers
- Bottles
- Cartoons
- Instructions for use
Q 13.Date of Production, Date of expiry, precautions, legal warnings etc. come under which of the following?
- Social Stigma
- Advertising
- Labeling
- Packaging
- None of the above
Q 14.In which of the following departments the information from Marketing Department flows directly to ?
- Production Department
- Purchase Department
- Human Resource Department
- Security Department
- E.Production and Purchase Department
Q 15.Which among the following is increased by \”Marketing Research\” ?
- A.Nominal Cost
- Real Cost
- C.Marginal Cost
- Revenue
- E.Profits
Q 16.Which among the following is ultimate outcome of \”Increase in Sales\” ?
- .Sales price
- Purchase Price
- Total Cost
- Distribution Cost
- National Income
Q 17.Which among the following is the ultimate aim of \”Relationship Marketing\”?
- Increased Sales
- Increased Profits
- Increased number of customers
- Increased Cross Selling
- Decrease marginal cost
Q 18.Which among the following is not an essential of \”Effective Marketing \” ?
- motivation
- communication skills
- empathy
- sympathy
- perseverance
Q 19.Which among the following can be marketed to HNI group of individuals?
A.Essential Commodities
- Luxury Goods
- Low cost Substitutes
- D.Potential Goods
- E.Core products
Q 20.A \’Lead\’ in marketing means —-?
- Prospective Buyer
- Market Leader
- Point of Sales
- A company available for sale
- None of the above
- 21. Cross selling is very effective in the sale of one of the following –
(1) Debit – Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these
Q.22. Target market for debit card is –
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these
Q.23. SME means –
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these
Q.24. “Out-sourcing means service rendered by –
(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these
Q.25. Sales promotion involves, the incorrect option-
(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these
Q.26. DSA Means –
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these
Q.27. “Conversion” in sales language means –
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these
Q.28. Bank Marketing is treated as –
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these
Q.29. Leads can be provided by –
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these
Q.30. Marketing is – Find the wrong option –
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these
Q.31. Which of the following statements is correct?
(1) Marketing is the term used to refer only to the sales function within a firm.
(2) Marketing managers usually don’t get involved in production or distribution decisions.
(3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.
(4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
(5) None of these
Q.32. The term marketing refers to ———-
(1) New product concepts and improvements
(2) Advertising and promotion activities
(3) A philosophy that stresses customer value and satisfaction
(4) Planning sales campaigns
(5) None of these
Q.33. In the history of marketing, when did the production period end?
(1) In the late 1800s
(2) In the early 1900s
(3) In the 1920s
(4) After the end of the Second World War
(5) None of these
Q.34. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period.
(1) Production
(2) Sales
(3) Marketing
(4) Relationship
(5) None of these
Q.35. Which of the following factors contributed to the transition from the production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression
(5) None of these
36. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-
(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market Target
(5) None of these
- Joining with foreign companies to produce or market product and service is called-
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Venturing
(5) None of these
- A ___________ is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-
(1) Product feature
(2) Sponsorship
(3) Brand
(4) Logo
(5) None of these
- The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called
(1) Geothermy
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these
- The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these
- If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?
(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these
- Cost that do not vary with production or sales level are called-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these
- Consumer Information source-
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these
- Zero-based budgeting (ZBB) means-
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.
- Which of the following expresses Maslow’s Motivation theory best—-
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular times.
(3) Where human needs are arranged in a hierarchy.
(4) all of these
- The long term objective of marketing is-
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
(5) None of these
- Which among the following is statistical indicator for equality in income distribution-
(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these
- Short term planning focuses on-
(1) Functional plans
(2) Long term objective
(3) Specific goal
(4) Both 1 & 3
(5) None of these
- In marketing terms Attitude can best be defined as a –
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these
- Reference group influences Vis-a-Vis consumption decision is a function of the—-
(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these
(5) None of these
- For effective marketing the salesmen should have which of these qualities?
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skill
(5) All of these
- Market Research is needed for _________.
(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these
- Which of the following statement is true?
(1) Marketing makes the company to go into loss due to higher expense
(2) Marketing is not required in profitmaking companies
(3) Marketing sharpens the mind of the employees
(4) Marketing is wastage of time.
(5) All of these
- Marketing plan helps in _____.
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Better customer service
(5) All of the above
- Motivation means _________.
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these
- In a Marketing process in today’s world _______.
(1) Only standard products are sold
(2) The seller needs to have product knowledge
(3) The seller should ensure customer satisfaction
(4) Only quantum of sales matters.
(5) All of these
- Sale forecasting involves?
(1) Sales planning
(2) sales pricing
(3) Distribution channel
(4) Consumer Tastes
(5) All of these
- In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT;
(1) People
(2) Packaging
(3) Process
(4) Physical evidence
(5) Both 1 and 2
- Dumping relates to the sale of __________.
(1) Products in foreign markets that cannot be sold in the home market
(2) Products discontinued in the home market sold to a foreign market
(3) Production in foreign markets that cannot pass safety standards in the home market
(4) None of these
(5) All of these
- The following does not represent a market situation _________.
(1) A bank run dispensary located in its, staff quarters.
(2) A fund raising charity show for the members of an NGO
(3) A meditation camp of a religious organization concluded for its members.
(4) A stall distributing Kada Prasad in a Gurudwara
(5) All of these
- The following offering is not a service _________.
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) All of these
- The act of obtaining a desired object from some one by offering some in return is called as a ______.
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these
- _____________ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.
(1) Group
(2) Product line
(3) Category
(4) Market
(5) None of these
- Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called ____________ goods.
(1) Industrial
(2) Speciality
(3) Shopping
(4) Convenience
(5) None of these
- Out of the following which is not an objective of pricing?
(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
(5) All of these
- Warehouse Management does not include –
(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure
- A marketing technique where marketer plays a specific role in a particular segment is called –
(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
(5) None of these
- Which among the following is not an example of convenience goods?
(1) Tea
(2) Newspaper
(3) Coffee
(4) Shirts
(5) None of these
- In Marketing Mix 4 P’s Imply –
(1) Product, Price, Place, Promotion
(2) Product, Price, Policy, Place
(3) Place, People, Product, Promotion
(4) All of the above
(5) None of these
- In Market segmentation which among the following is not an economic component-
(1) Age
(2) Gender
(3) Both 1 and 2
(4) Income level
(5) Taxes
- Which among the following is a feature of good forecasting method –
(1) Accuracy
(2) Simplicity
(3) Economy
(4) Availability
(5) All of these
- A person who ultimately determines any part or whole of the buying decision is called-
(1) Decider
(2) Buyer
(3) User
(4) Influencer
(5) None of these
- When a firm sells off part of its business to another it is called-
(1) Diversification
(2) Divestment
(3) Pruning
(4) Strategy
(5) Joint venture
- Buyer Resistance means –
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
(5) None of these
- Digital Bank can be resorted through –
(1) Mobile phones
(2) Internal
(3) Telephones
(4) All of these
(5) None of these
- Cross selling is very effective in the sale of one of the following –
(1) Debit – Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these
- Target market for debit card is –
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these
- SME means –
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these
- “Out-sourcing” means service rendered by –
(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these
- Sales promotion involves, the incorrect option-
(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these
- “Conversion” in sales language means –
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these
- Bank Marketing is treated as –
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these
- Leads can be provided by –
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these
- Marketing is – Find the wrong option –
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these
- Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business-
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
(5) All of these
- The last stage in selling process-
(1) approach
(2) handling objections
(3) closing
(4) follow up
(5) All of these
- The Major advantage of survey reasearch is its-
(1) Simplicity
(2) Structure
(3) Organization
(4) flexibility
(5) All of these
- A ___________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
(1) Demand
(2) Basic staple
(3) Product
(4) Service
(5) All of these
- ____________ is a person’s distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment-
(1) Psychographics
(2) Personality
(3) Demographics
(4) lifestyle.
(5) All of these
- The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-
(1) Environment
(2) Response
(3) Stimuli
(4) Buying center
(5) All of these
- The course of a product’s sale and profit over its lifetime is called-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these
- All of the following are thought to be sources of new product ideas Except-
(1) Internal Sources
(2) Customers
(3) Competitors
(4) Local library
(5) All of these
- If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following-
(1) New brand strategy
(2) Live extension strategy
(3) Multibrand strategy
(4) Brand extension strategy
(5) All of these
- If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies.
(1) Market-Penetration
(2) Market development
(3) Product development
(4) Diversification
(5) All of these
Answers
1. A
2. C
3. B
4. A
5. E
6. C
7. A
8. B
9. A
10. C
11. A
12. E
13. C
14. E
15. E
16. E
17. D
18. D
19. B
20. A
21.(5)
22.(1)
23.(1)
24.(1)
25.(4)
26.(2)
27.(3)
28.(2)
29.(4)
30.(1)
31.(4)
32.(3)
33.(3)
34.(1)
35.(2)
- 3
37. 4
38. 3
39. 2
40. 4
41. 2
42. 1
43. 4
44. 3
45. 4
46. 4
47. 1
48. 4
49. 3
50. 4
51. 5
52. 5
53. 3
54. 5
55. 1
56. 3
57. 5
58. 2
59. 2
60. 4
61. 4
62. 2
63. 2
64. 3
65. 4 - 5
67. 2
68. 4
69. 1
70. 3
71. 5
72. 1
73. 2
74. 4
75. 4
76. 5
77. 1
78. 1
79. 1
80. 4
- 3
82. 2
83. 4
84. 1
85. 3
86. 4
87. 4
88. 4
89. 2
90. 4
91. 4
92. 3
93. 4
94. 4
(0)
